Author: Finsu

Reading Time: 4 min Did you ever think you’d be eating plastic in your fish? It sounds utterly surreal, like something from a Dr Suess novel (green eggs and ham!). But, unfortunately, this isn’t something from a quirky children’s book: it’s a real problem that the world is facing. The issue here is microplastics. You’ve probably heard of them… Continue reading Micropastics in Fashion: Are Your Clothes Polluting the Ocean?

Reading Time: 2 min It’s no secret that food waste is a huge pollutant to the environment, not to mention a waste of energy and resources. Today, an estimated one-third of all the food produced in the world goes to waste.  It’s been estimated that if food waste was a country, it would be the third highest emitter of… Continue reading You Are What You Wear! How Food Waste is Being Turned into Fashion and Cosmetics

Reading Time: 4 min Agriculture and fashion aren’t two words that are often used together. When we think of agriculture, we think of planting seeds and harvesting crops. When we think of fashion we think of catwalks and trends and Vogue’s September issue. But, the two are actually very closely linked, and a whole heap of the clothes we… Continue reading The World is Waking Up to Regenerative Fashion

Reading Time: 6 min It’s no secret that the way we live on this planet is unsustainable. By 2040 our consumption of the planet’s natural resources is expected to reach 170% of the Earth’s capacity. We won’t be able to live like that for very long! Luckily, though, that increase isn’t inevitable. We still have time to change our… Continue reading 5 Ways the Fashion Industry is Failing the Planet – and 5 Reasons to be Hopeful!

Reading Time: 3 min The way we live is undeniably changing. Almost 90% of people in a survey looking at a post-Covid society said they wanted a more sustainable and equitable world, and one of the simplest ways we can work towards that is by changing our lifestyles. Don’t worry, that doesn’t mean living underground or going off-grid! There… Continue reading The 6 Eco-Conscious Lifestyles That Could Change Our Planet

Reading Time: 3 min The metaverse has opened the door for opportunity and innovation in all industries and the fashion industry is no exception. The metaverse has opened the door for opportunity and innovation in all industries and the fashion industry is no exception. The question is, what does fashion look like on this new plane of reality? 

Reading Time: 3 min In terms of shopping – and just in general, really – the internet was revolutionary. Not only can we browse thousands of different brands and millions of products from the comfort of our sofas, but we can also order these same products straight to our home. Long gone are the days of stuffy changing rooms… Continue reading Could Augmented Reality Be the Answer to Our Returns Problem?

Reading Time: 3 min We all know the feeling of looking at your wardrobe in the morning, the clock is ticking down until you have to start work, yet you can’t think of a single thing to wear. Sound a bit like you? We’ve all been there. That’s why we’re introducing you to the Capsule Wardrobe.  A Capsule Wardrobe… Continue reading Building The Ultimate Capsule Wardrobe

Reading Time: 3 min If you’re interested in the world of sustainable clothing, you’ve probably been following the rise of this industry with eager eyes. From clothes made with less water to recycled materials, a whole new way to make clothing is appearing – and our planet is very happy to hear it!  This year, as we continue to… Continue reading Sustainable Fashion Trends in 2022

Reading Time: 3 min Sustainability in fashion isn’t just about how your clothes are made, but their entire lifecycle.  When you choose a dress made from regenerative cotton over polyester, you’ve made a decision with the planet in mind, and we couldn’t be happier! But, it’s only the start of the journey. How you wear, wash, and dispose of… Continue reading 6 Ways to Make your Clothes Last Longer